Best practices on blogging... from writing content down to driving revenue. This would be directed to businesses that are not ad revenue based, but are looking to drive leads inbound.

Online Brand and Reputation Management Whether you have a billion dollar brand or the brand of YOU, people are talking about you online, and you need to engage! Marketers and individuals need to proactively develop, manage, track and monitor their brands online. Brand management is a complex conversation on the Web. Traditional media, social media, blogs, forums, groups and even chat can leave you vulnerable if you are not involved. This session will cover how to manage your brand online, tools and tips for tracking your brand and tips for engaging online (we'll also cover some case studies). You'll walk away from this session with both the knowledge and the practical tools to take control of your brand online.

Facebook is quickly becoming a hub of business. How can your business effectively use Facebook to communicate and open new social dialogs with your customers? This lecture will address this.

Everyone and their grandmother is claiming to be a social media "expert" these days -- but are these experts really just snake oil salesman for the 21st century?

This session will look at how video search engine optimization (VSEO) has become the most important new use of search engine optimization today.

Take your blog to the next level with better information on website visitors, social-media usage, website usability, search engine optimization and more - all through website analytics! James will compare a wide variety of analytics tools, take a detailed look at Google Analytics for blogging and present a number of real-life case studies.

You put a lot of work into your blog everyday, offering information, advice, help, stories, and so much more. What does your blog do for you? Probably a lot, but make it do more, make it send you checks!

I am an outsourced affiliate program manager, CEO and founder of MadHatter Consulting, Inc. I work with affiliates on a daily basis, especially bloggers, helping them to find the right way to monetize their blog with our clients. I have gathered a few people, including myself (the manager/merchant), Carolyn Tang, Director of Client Services at ShareASale.com (the network), and Tricia Meyer (affiliate and blogger).

Imagine one morning that you are sitting at your office, enjoying a cup of coffee, and the phone rings. Two days, four hours of sleep, and numerous interviews later you are sitting on the TODAY Show chatting with Meridith Vieira. Come hear how Geist resident Tom Britt got involved in the international story of stunt pilot and investment advisor Marcus Schrenker. Britt was the local publisher of the atGeist.com website and newsletter that received the infamous email from federal fugitive Marcus Schrenker after he staged his own death in a plane crash near the panhandle of Florida. He will talk about the events leading up to his 15 minutes of fame, how he utilized his local blog (atGeist.com) and social networking (atGeist.net) sites, and lessons learned from the ordeal that will benefit every blogger.

This session will discuss syndication models and strategies to increase your blog's reach and revenue.

Small businesses around the world are acquiring loyal customers, gaining valuable insight and boosting business by pounding the social media pavement.

Want to learn the basics to internet advertising methods and terminology? Do acronyms like CPC and CPM haunt you? Is Google AdWords not paying like you thought it would? We'll help you empower yourself with the basic information you need to know when you're ready to start making money with your blog or website.