There are a lot of business blogs out there but it's amazing how many businesses don't know how to measure the success of this marketing effort. Nor do they even understand the complete search benefit a blog allows. This session will aim to educate the audience on the tangible benefits of business blogging, how to appropriately set up a blogging strategy and how to measure its success as a search marketing tool. This lecture will also feature real life case studies and examples.

The reason most people don't blog---and the reason most bloggers stop blogging---is because of the incredible amount of time required to produce content. Become a more productive and more effective blogger through this session!

Choosing a blogging platform is a very important decision to make when deciding to launch a blog. What platform you choose will determine what you can and cannot do with your blog as it develops. I'll take you through what you need to think about when choosing a platform and give ample examples.

The session "Why social blogging and status updates are business and thus profit" is a introspective on why Blogger, Linked In, Facebook, Twitter, YouTube and many other social venues generate interest, trust and finally conversion to profit.

Discover the numbers game behind every blog from clicks to authority and how to use your blog's metrics to improve traffic and performance.

Renee will discuss proper blogging ethics & etiquette, citing real-world examples of how NOT to manage your blog.

This lecture will also feature real life case studies and examples.

Learn some of the basic tools and ways to automate your blog through social media. Find out how to measure the reach of your blog and your social media efforts.

This special presentation (a joint session with Blog Indiana's Higher Education Summit) is focused on lessons and applications based on The Long Tail, the book by Chris Anderson, editor-in-chief of Wired Magazine. Anderson writes that the future of business is about offering less of more—meaning more variety of offerings, but with fewer customers for each offering. This session will look at the long tail in terms of your online presence and how social media can be used to engage your prospective students/customers, create community, and generate content. It will offer suggestions for how to integrate social media into your current marketing strategy and offer practical advice and tips on how to get started.

I'd like to speak on the opportunities and challenges to the sports blogging community with teams taking over the space normally covered by TV and newspapers.

Video is one of the hottest topics on the Internet. Don't let your blog be drab and boring with pages and pages of overflowing text. In this session you will learn step by step how to use a simple and inexpensive video camcorder to make your blog sizzle with personalized video.

Learn how to: 1) write effective blog posts quickly, 2) write content that brings readers back, and 3) improve your blog's search engine rankings

Twitter is a great application for connecting with folks and deepening relationships. Most folks don't ever make the leap from just tweeting to doing actual business deals though. This session will outline how we've done it and how they can replicate our success.

DNR is using social networking services to reach out to new audiences. However, there are a lot of issues involved with government agencies using new services. Session will be a review of current efforts and how they are managed. The focus is on communications workflow and establishing policies.

This is a tutorial on creating a high-quality stream of content for business blogs three to five times a week to attract customers and clients.