The field of higher education marketing is rapidly changing, largely in part to a shift in the way students communicate. So what's next? This presentation will look at where we've been and where we are going in higher education marketing/admissions.

IU East Chancellor Nasser Paydar was the first college president in Indiana to have a Twitter account. External Affairs staff will share existing and emerging obstacles of CEO-grade context for this exponentially growing social media application.

This special presentation (a joint session with Blog Indiana's Blogging & Social Media Conference) is focused on lessons and applications based on The Long Tail, the book by Chris Anderson, editor-in-chief of Wired Magazine. Anderson writes that the future of business is about offering less of more—meaning more variety of offerings, but with fewer customers for each offering. This session will look at the long tail in terms of your online presence and how social media can be used to engage your prospective students/customers, create community, and generate content. It will offer suggestions for how to integrate social media into your current marketing strategy and offer practical advice and tips on how to get started.

Virtual worlds give instructors the opportunity to reach beyond traditional campus boundaries in their efforts to provide students with expanded learning opportunities via inter-campus communication. Dr. Edwards will discuss his use of the popular virtual world SecondLife as an important classroom tool.

Delivering an online course without course managment systems - aggregating RSS feeds from various social media services to capture a students' learning via "discovery". Using this approach to assess student learning.

BlogIndiana Conference attendees and participants are invited to enjoy the free appetizers and fun atmosphere of Scotty's Brewhouse downtown for an evening of music, martinis, and mingling. 6 - 8PM. You can grab a map with directions from the conference at Google Maps.