Nonprofit discussions of social media often focus on fundraising to the exclusion of community change missions of nonprofits. But social media can help you advance your mission in many different ways. This panel will discuss a variety of on-the-ground techniques for engaging all your stakeholders: donors, clients, partner agencies, and the broader community.

Panelists will cover a wide range of media including Twitter, niche social networks, and large scale social networks, as well as the lessons they've learned while implementing their social marketing plans. In addition to nonprofit panelists, a professional in digital media will join the panel, to describe core ideas and techniques for designing targeted, strategic social media plans in your nonprofit.

Join this hands-on workshop to learn the basics of social media strategy and tools, as well as create a basic plan for your organization. Success in social media relies on strategy. This session will provide an overview of basic social media tools and invite participants to consider how those tools fit with their own organizational goals.

In addition to informative and interactive discussion about tools like blogs, Twitter, Facebook and more, this workshop provides the opportunity to delve more deeply into social media's utility. Each participant will have the chance to create a plan that connects organizational goals with social media strategies.